Salesforce Case Study

Modernizing legal lending with Salesforce Lightning & intelligent loan automation

iOPTIME transformed Easy Legal Finance’s complex lending operations into a centralized, automated Salesforce platform.

iOPTIME Salesforce Easy Legal Finance

Industry

Legal Finance
Litigation Funding
Financial Services

Canada · Multi-brand lender

Services

Salesforce Development
Lightning Migration
Loan Process Automation
Document Automation
Workflow Automation
System Integration
01 Project Highlights

Three Shifts That Redefined How Easy Legal Finance Lends

80%

Salesforce Lightning Transformation

Weeks → Minutes

Loan Document Processing

1-Click

Court-Admissible Electronic Signatures

02 The Client

Easy Legal Finance

A Canadian holding company and specialty lender providing litigation financing to individuals, businesses and legal professionals.

Growth through acquisition created multiple brands, diverse finance products, and fragmented manual processes — all demanding a single platform.

Settlement Loan
Multi-brand Operations
Nationwide Canada
03 The Challenges

Fragmented, Manual Lending Operations

Six recurring points of friction slowed every loan from application to funding.

Manual loan documentation

Documents drafted, exported to PDF and emailed.

Delayed approvals

Up to a week lost before funding.

Limited pipeline visibility

No live view of document journey or status.

Multiple finance products

Acquisitions added brands and product types.

Manual monthly statements

Reports assembled by hand each cycle.

Salesforce Classic limits

Legacy UI blocked modern workflows.

04 The Transformation

From Legacy Process To A Connected Lending Platform

Legacy Process

Manual PDFs Email signatures Disconnected information Manual calculations
Salesforce Salesforce Transformation Layer

Connected Lending Platform

Salesforce Lightning Centralized loan pipeline Integrated signatures
Automated workflows Digital documents Reporting & dashboards
05 Lightning Migration

Salesforce Classic → Salesforce Lightning

80% Of The Platform Transformed

  • Custom Lightning Transformed Purpose-built for lending teams
  • Lightning Web Components Loan screens, calculators, document actions
  • Aura Components Universal usability across legacy screens
06 End-To-End Loan Pipeline

One Connected Path From Application To Reporting

Hover any stage to see what happens inside Salesforce.

  1. 01 Application

    Intake captured as a Salesforce loan record.

  2. 02 Loan Review

    Counsel, product, and file completeness checks.

  3. 03 Underwriting

    Risk and eligibility reviewed in Lightning.

  4. 04 Calculation

    Drawdowns, shortfalls, and terms calculated.

  5. 05 Documents

    Conga templates fill from live loan data.

  6. 06 E-Signature

    DocuSign returns a court-admissible audit trail.

  7. 07 Approval

    Routed Lightning workflow before funding.

  8. 08 Funding

    Disbursement tracked against the loan record.

  9. 09 Reporting

    Dashboards and monthly statements in one view.

07 Loan Automation

The Lending Engine, Running Inside Salesforce

08 Document Automation

Weeks Of Paperwork, Compressed Into Minutes

Salesforce Loan data
Conga Composer Template merge
Legal document Dynamic version
DocuSign E-signature
Signed original Audit trail

Conga Batch extended the same engine to internal reports, financial summaries and monthly statements across every brand.

09 Reporting & Analytics

Complete Visibility Across The Loan Portfolio

Easy Legal Finance loan size dashboards
10 System Architecture

One Platform, Cleanly Layered

  1. Client / LawyerL1
  2. Salesforce LightningL2
  3. Custom LWC + AuraL3
  4. Loan EngineL4
  5. Conga ComposerL5
  6. DocuSignL6
  7. Reporting + DashboardsL7
11 Solution Showcase

Inside The Platform

Easy Legal Finance website
12 Business Impact

What Changed For The Business

Weeks Minutes Loan Document Processing
13 Key Outcomes

Before And After

Before

  • Manual processes
  • Fragmented information
  • Slow documentation
  • Limited visibility
iOPTIME + Salesforce

After

  • Centralized operations
  • Automated lending
  • Digital documentation
  • Improved visibility
  • Scalable platform
14 Technology Stack

Built On The Salesforce Ecosystem

Salesforce Lightning
Lightning Web Components
Aura Components
conga Conga Composer
Conga Batch
DocuSign
Salesforce Reports
Salesforce Dashboards
Future Scope

Next-Phase Capabilities

Ready To Transform Complex Lending Operations?

Build smarter, connected Salesforce solutions with iOPTIME.

Start a Project