RWL Advanced Solutions partnered with iOPTIME to centralize its sales operations in Salesforce while maintaining real-time synchronization with its existing Sage 200 ERP environment.
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RWL Advanced Solutions Ltd. is a European distributor specializing in networking and connectivity solutions.
Following its acquisition by General Cable Corporation (GCG), the organization required a unified CRM ecosystem capable of integrating existing ERP processes while supporting enterprise-wide sales operations.
After joining General Cable Corporation, RWL needed to consolidate sales processes into Salesforce while maintaining synchronization with its existing Sage 200 ERP platform.
iOPTIME designed and implemented a secure integration that centralized sales activities, enabled real-time data exchange, and improved operational visibility without disrupting existing ERP workflows.
Connect ERP. Protect Access. Standardize Sales.
Sales data distributed across multiple systems.
Manual synchronization between ERP and CRM.
No centralized opportunity management.
Limited reporting visibility.
Inconsistent sales processes.
Bridging two fundamentally distinct data models without disrupting existing enterprise accounting workflows.
Establishing low-latency data exchange via Boomi middleware to reflect inventory and quotes instantly across systems.
Implementing granular sharing rules and role hierarchies to safeguard sensitive commercial pricing and financial records.
Eliminating race conditions and duplicate account records during bidirectional quote and opportunity updates.
Configuring unified pipeline visibility across European business units operating post-acquisition under General Cable Corporation.
Centralized accounts, opportunities, activities, and quote management.
Sage 200 connected through Boomi middleware and Platform Events.
Automated, real-time data synchronization between ERP and CRM.
Role hierarchy, sharing rules, and permission controls.
Sales dashboards, revenue forecasting, and pipeline reports.
Every Record Tells A Story. Every Sync Moves The Pipeline Forward.
Salesforce Sits At The Center Of The Sales Intelligence Ecosystem.
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